Leverage a Conversational yet Authoritative Tone

Business Insider articles typically use a Business Insider Press Release conversational, accessible tone while retaining authority and professionalism. Avoid complex or verbose language that could alienate readers, and instead use clear, straightforward language that conveys authority without condescension.

IMCWIRE Tip:

• Write in the active voice to make your points more direct.
• Imagine speaking directly to your audience and keep the language engaging.

7. Keep It Short and Engaging

Most op-eds are around 700–800 words. While you may have a lot to say, remember that readers have limited attention spans. Aim to make your points Business Insider Op-ed Submission succinctly without veering off-topic. Use subheadings, bullet points, and short paragraphs to improve readability.

IMCWIRE Tip:

• Prioritize quality over quantity; don’t add unnecessary fluff.
• Use bullet points for lists and limit each paragraph to a single idea.

8. Share Actionable Insights and Solutions

Readers appreciate op-eds that offer more than just critique or analysis. Provide actionable insights that readers can apply or consider in their professional or personal lives. Avoid overgeneralizations and provide specific, practical solutions when discussing challenges.

IMCWIRE Tip:

• When possible, include examples of successful strategies that align with your argument.
• Offer readers specific advice or takeaways to ensure your article is both informative and actionable.

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